ADGENIE - Targeted banner adverts

ADGENIE delivers dynamically targeted advertising to sites which capture, or have access to user data.

User data can be anything from a simple post code search available for a single session, to a full registered user profile retained in a user database.

1/Any search data a user inputs on a site during a site visit e.g. Flights, Hotels, Automotive, Holidays, Jobs etc….

2/This can be registration data including Who you are, Where you live, DOB, Gender, How many children etc…..

By applying better targeting to your display campaigns, you will achieve better campaign results.

ADGENIE example campaign use

Multiple Proposition
Where a campaign has a single product or service to promote which has multiple offers attached to it e.g. Flights

Multiple Products
Where a campaign has multiple products or services with multiple offers attached to them e.g. Mobile Phones

Multiple Location
Where a campaign needs to highlight a location to which a click through can be sent e.g. Automotive dealerships

Multiple Products, Propositions and Locations
All from a single ad insertion. Where advertiser want to target a diverse range of products, with targeted propositions (advertising copy) and where location is also an important factor. e.g. test drives for specific vehicles at named dealerships all over the UK.
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The demo shows how ADGENIE campaigns can be targeted against either demographic data:name, salary, gender, marital status and postcode of a registered user of any Website.

Or the same campaign could be targeted against a users site search to achieve the same result.

e.g. ADGENIE targeting of Automobiles:

Demographic
* Registered users on car sites.
* Targets car model to demographic.
* Targets dealer maps to users by postcode.
* Targets salutation by user data.

Contextual
* Targets car make to make user searched on
* Targets car model to model searched on
* Targets dealer maps to users by postcode.


Ad Delivers:

* Personal Salutation (for demographic)
* Targeted creative - the right model for the user
* Direct message - Test drive here now!
* Targeted map - linked to user postcode
* Vendor branding and product info
* Link to local dealerships by postcode
* Long term, highly targeted low wastage campaign
* Efficient scheduling. One insertion covers all models