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ADGENIE - Totally-targeted dynamic Advertising
One-to-one targeting to an audience of millions
ADGENIE delivers totally-targeted dynamic adverts to an audience of millions
ADGENIE is a unique dynamic advertising and targeting targeting system that allows advertisers to target and populate banner adverts in real-time.
ADGENIE delivers dynamically targeted advertising to any Website which has access to contextual, behavioural or demographic data about its users.
ADGENIE analyses the user data against a product feed of up to 10 million different offers to deliver the perfect dynamically-delivered, totally-targeted advert
User data can be anything from a keyword on a Webpage, behavioural profiles from an audience segmentation system, demographic information from a site registration to a postcode or product search on a retail aggregator.
User data can be passed to ADGENIE using a simple rich-media tag or via a bespoke cookie, encrypted using a mutually agreed encryption key.
Contextual data can be a simple keyphrase derived from the user session (e.g. Miami holiday, Harry Potter, Electric Screwdriver)
Behavioural data can be any audience segment ID or identifier (e.g. Luxury Hoiday Buyer, DIY enthusiast, Technology adoptor)
Demographic data can be anonymous registration data (e.g. age, gender, marital status) or an Experian lifestyle profile extrapoltaed from IP address or postcode.
ADGENIE can also be used to retarget user who have recently come close to making a purchase on a retailer site. Using ADGENIE the correct offer can re-presented to the user with a further incentive to conclude the transaction.
ADGENIE can target any or all of the above data sets in a single creative, and select from a product file of millions of different offers to create the perfect advert on the fly.
Combining the relevance of a targeted ad with the visual impact of a display ad delivers measurably better campaign results.
ADGENIE examples
Multiple Products
Where a campaign has multiple products or services with multiple offers attached to them e.g. 3,000 different models of mobile phone
Multiple Location
Where a campaign needs to target a specific location e.g. a network of local car dealerships
Multiple Products, Propositions and Locations
Where an advertiser wants to target a diverse range of products and where location is also an important factor. For example, test drives for specific vehicles at named dealerships all over the UK.
Complete the registration form to personalise the behaviour of the adverts on this site.
CASE STUDY - Using ADGENIE to target car models and dealerships to appropriate users...
Demographic:
- Registered users on car sites
- Targets car model by demographic
- Targets dealer maps to users by postcode
- Targets salutation by user data
Contextual
- Targets car make to the make the user searched on
- Targets car model to the model searched on
- Targets dealer maps to users by postcode
Ad Delivers:
- Personal salutation (for demographic)
- Targeted creative - the right model for the user
- Direct message - Test Drive Here Now!
- Targeted map - linked to user postcode
- Vendor branding and product info
- Link to local dealerships by postcode
- Long-term, highly targeted, low-wastage campaign
- Efficient scheduling. one insertion covers all models
ADGENIE campaigns can serve car ads with references to the reader's local dealership
