ADGENIE - Contextual Adverts - BA

1.8% click through rate for the skyscraper

BA wanted to run a campaign using a single creative to promote multiple destinations offering the most relevant deal to each user using ADGENIE

Campaign Summary Overview

BA wanted to run a campaign, whereby a single creative would promote multiple destinations but only ever show the most relevant offer to each user.

There were more than 75 destinations, and BA chose to run this month-long campaign with Cheapflights.co.uk.

Objectives

To sell as many seats as possible.

Media Strategy and Implementation

BA chose to run this campaign with Cheapflights.

ADGENIE amended the existing BA advert to enable more than 75 different destinations to appear within a single creative. When a user did a search for a particular destination, that offer would be the only one that would appear within the advert.

Success

Using ADGENIE as the targeting ad format led to the following increases in response rates:

1.8% click-through rate (CTR) for the skyscraper.
The campaign ran in tandem with a campaign that was served through Flash Talking. The ADGENIE creative performed 100% better than the Flash Talking served version of the same creative.