ADGENIE Postcode Targeting - Jeep Patriot
Using ADGENIE helped to increase their CTR by 100%
When Jeep launched the new Patriot, they wanted to drive leads and raise awareness of their dealership network.
With the launch of the new Jeep Patriot, Jeep wanted to drive sales enquiries and raise awareness of the Jeep dealership network.
Campaign Summary Overview
When Jeep launched the new Patriot they wanted to raise awareness of the new model as well as promote the Jeep/Chrysler/Dodge dealerships nationally, for the first time.
Jeep and their media agency, BJK&E, chose to use the only ad format in the world that could help them to achieve this goal, ADGENIE.
- Promote the new Jeep Patriot to all site users and the dealership that is closest to where they live
- Drive traffic to all Jeep Patriot dealers
Media Strategy and Implementation
The site which they chose to run this campaign with was Auto Express, as this site captures user postcodes on registration.
ADGENIE amended the existing Jeep Patriot video advert to enable the local dealership for each user to appear in each advert.
ADGENIE tested the targeting prior to the campaign going live to ensure the correct dealership would be shown to each registered user who visited the Auto Express site during the campaign.
Using ADGENIE as the targeting ad format with this media owner led to the following increases in response rates:
- 100% Increase in CTR
- Halo effect of awareness for all UK dealerships