ADGENIE Case Study - BMW

The campaign achieved a significant increase in CTR using ADGENIE

When BMW launched a new campaign for Approved Used Vehicles, it wanted to advertise the full range of cars and all the UK dealerships at the same time - something never done before with a single creative and a single booking.

Campaign Summary Overview

When BMW launched a new campaign for Approved Used Vehicles, it wanted to advertise the full range of cars and all the UK dealerships at the same time which has never been done before with a single creative and a single booking.

It wished to only show the correct model of car to the correct potential buyer profile, as defined by BMW.

BMW and its media agency, Zed Media, chose ADGENIE to help it achieve this goal,

Objectives

Promote 7 different Approved Used BMW models: 1 Series, 3 Series, 6 Series, 7 Series, X3, X5, Z4

Target each model to the correct user profile, as defined by BMW
Drive traffic to all the BMW Approved Used Dealers' websites

Media Strategy and Implementation

BMW chose the Auto Express wesbite to run this campaign with because it had the data required to target each model, according to demographic profiles.

ADGENIE helped BMW to create an ADGENIE enabled MPU which ran for 6 weeks on Auto Express.

ADGENIE tested all of the profile targeting prior to the campaign going live to ensure the correct model and dealership would be shown to each registered user that visited the Auto Express site during the campaign.

The Success

Using ADGENIE as the targeting ad format with this media owner led to a significant increase in CTR compared with the non-ADGENIE version