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ADGENIE Retargeting Adverts - Furntiure 123


The campaign achieved a significant increase in CTR using ADGENIE

Retargeting is the fastest growing form of online advertising since Google AdWords. The premise of retargeting is quite straightforward and it’s early success easy to understand:

Every day, millions of users visit transactional Websites and browse products, occasionally adding some of those products to their shopping carts.

Using retargeting techniques, any of these users can be shown an advert at any later date, on any Ad Network, inviting them back to purchase those same products.

Early indications are that users respond to such adverts very positively and that click rates are very high (in the region of 1%) with post-click conversion rates even higher. Intuitively, it is easy to see why. People who nearly bought a series of product or services, are being invited back to complete their transactions.


Furniture 123
Furniture 123 wanted to retarget customers to its Website http://www.furniture123.co.uk

GENIE GROUP created a Furniture 123 catalogue in a banner advert that is designed to show only those products that the customer has a proven interest in. 

ADGENIE's tracking technology monitors all visitors behaviour on the Furniture 123 Website. In particular it monitors the items they browse and items they place in the Furniture 123 shopping cart.

Those same visitors can be targeted anywhere on the Internet, at any future time, and invited back to purchase their chosen products.

ADGENIE USPs

Retargeting typically involves a number of complex processes. ADGENIE’s templated Catalogue Flash and rapid deployment of vendor feeds reduce the development time and cost of producing retargeted adverts in just 2 days.

ADGENIE catalogue adverts can also be used to target any combination of demographic, contextual and behavioural data, in addition to retargeting. 

TRY IT NOW

1) Visit http://www.furniture123.co.uk

2) Browse some products

3) Return to this page and view the Furniture 123 advert opposite

 

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