ADGENIE delivers dynamically targeted advertising to any Website which has access to contextual, behavioural or demographic data about its users.

ADGENIE analyses the user data against a product feed of up to 10 million different offers to deliver the perfect dynamically-delivered, totally-targeted advert

User data can be anything from a keyword on a Webpage, behavioural profiles from an audience segmentation system, demographic information from a site registration to a postcode or product search on a retail aggregator.

User data can be passed to ADGENIE using a simple rich-media tag or via a bespoke cookie, encrypted using a mutually agreed encryption key.

Contextual data can be a simple keyphrase derived from the user session  (e.g. Miami holiday, Harry Potter, Electric Screwdriver)

Behavioural data can be any audience segment ID or identifier (e.g. Luxury Hoiday Buyer, DIY enthusiast, Technology adoptor)

Demographic data can be anonymous registration data (e.g. age, gender, marital status) or an Experian lifestyle profile extrapoltaed from IP address or postcode.

ADGENIE can also be used to retarget users who have recently come close to making a purchase on a site. Using ADGENIE the correct offer/s can re-presented to the user with a further incentive to conclude the transaction.

ADGENIE can target any or all of the above data sets in a single creative, and select from a product file of millions of different offers to create the perfect advert on the fly.

Combining the relevance of a targeted ad with the visual impact of a display ad delivers measurably better campaign results.

ADGENIE examples

Multiple Products
Where a campaign has multiple products or services with multiple offers attached to them e.g. 10,000 different models of mobile phone

Multiple Location
Where a campaign needs to target a specific location e.g. a network of local car dealerships

Multiple Products, Propositions and Locations
Where an advertiser wants to target a diverse range of products and where location is also an important factor. For example, test drives for specific vehicles at named dealerships all over the UK.

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CASE STUDY - Using ADGENIE to target car models and dealerships to appropriate users...

Demographic:

• Registered users on car sites
• Targets car model by demographic
• Targets dealer maps to users by postcode
• Targets salutation by user data

Contextual

• Targets car make to the make the user searched on
• Targets car model to the model searched on
• Targets dealer maps to users by postcode

Ad Delivers:

• Personal salutation (for demographic)
• Targeted creative - the right model for the user
• Direct message - Test Drive Here Now!
• Targeted map - linked to user postcode
• Vendor branding and product info
• Link to local dealerships by postcode
• Long-term, highly targeted, low-wastage campaign
• Efficient scheduling. one insertion covers all models

Campaign Summary Overview

BA wanted to run a campaign, whereby a single creative would promote multiple destinations but only ever show the most relevant offer to each user. 

There were more than 75 destinations, and BA chose to run this month-long campaign with Cheapflights.co.uk.

Objectives

To sell as many seats as possible.

Media Strategy and Implementation

BA chose to run this campaign with Cheapflights.

ADGENIE amended the existing BA advert to enable more than 75 different destinations to appear within a single creative. When a user did a search for a particular destination, that offer would be the only one that would appear within the advert.

Success

Using ADGENIE as the targeting ad format led to the following increases in response rates:

• 1.8% click-through rate (CTR) for the skyscraper.
• The campaign ran in tandem with a campaign that was served  through Flash Talking. The ADGENIE creative performed 100% better than the Flash Talking served version of the same creative.

With the launch of the new Jeep Patriot, Jeep wanted to drive sales enquiries and raise awareness of the Jeep dealership network.

Campaign Summary Overview

When Jeep launched the new Patriot they wanted to raise awareness of the new model as well as promote the Jeep/Chrysler/Dodge dealerships nationally, for the first time.

Jeep and their media agency, BJK&E, chose to use the only ad format in the world that could help them to achieve this goal, ADGENIE.

Objectives

• Promote the new Jeep Patriot to all site users and the dealership that is closest to where they live
• Drive traffic to all Jeep Patriot dealers

Media Strategy and Implementation

The site which they chose to run this campaign with was Auto Express, as this site captures user postcodes on registration.

ADGENIE amended the existing Jeep Patriot video advert to enable the local dealership for each user to appear in each advert.

ADGENIE tested the targeting prior to the campaign going live to ensure the correct dealership would be shown to each registered user who visited the Auto Express site during the campaign.

The Success

Using ADGENIE as the targeting ad format with this media owner led to the following increases in response rates:

• 100% Increase in CTR
• Halo effect of awareness for all UK dealerships