ADGENIE Campaign - Jeep Patriot

ADGENIE Campaign - Jeep Patriot

When Jeep launched the new Patriot, they wished to drive leads and raise awareness of their dealership network
Using ADGENIE helped to increase their CTR by 100%

Campaign Summary Overview

When Jeep launched the new Patriot they wanted to raise awareness of the Model as well as promote the Jeep/Chrysler/Dodge dealerships nationally for the first time.

Jeep and their media agency, BJK&E, chose to use the only ad format in the world that could help them to achieve this goal, ADGENIE.

Objectives

Promote the new Jeep Patriot to all site users but promote the dealership that is closest to where the user lives.

Drive traffic to All Jeep Patriot dealers.

Media Strategy and Implementation

The site that they chose to run this campaign with was Auto Express as this site captures user postcodes on registration.

ADGENIE amended the existing Jeep Patriot video advert to enable the local dealership for each user to appear in each advert.

ADGENIE tested the targeting prior to the campaign going live to ensure the correct dealership would be shown to each registered user that visited the Auto Express site during the campaign.

The Success

Using ADGENIE as the targeting ad format with this media owner led to the following increases in response rates:

a. 100% Increase in CTR

b. Halo effect of awareness for all UK dealerships