ADGENIE Campaign - BMW Approved Used Vehicles

ADGENIE Campaign - BMW Approved Used Vehicles

When BMW launched a new campaign for Approved Used Vehicles, they wanted to be able to advertise the full range of cars and all the UK dealerships at the same time which has never been done before through a single creative and a single booking
The campaign achieved a 200% increase in CTR using ADGENIE

Campaign Summary Overview

When BMW launched a new campaign for Approved Used Vehicles, they wanted to be able to advertise the full range of cars and all the UK dealerships at the same time which has never been done before through a single creative and a single booking

They wished to only show the correct model of car to the correct potential buyer profiles as defined by them

BMW and their media agency, Zed Media, chose to use the only ad format in the world that could help them to achieve this goal,ADGENIE

Objectives

• Promote 7 different Approved Used BMW models:

1 Series

3 Series

6 Series

7 Series

X3

X5

Z4

• Target each model to the correct user profile, as defined by BMW

• Drive traffic to All the BMW Approved Used Dealers web sites

Media Strategy and Implementation

The site that they chose to run this campaign with was Auto Express as the site had the data required to target the each model according to demographic profiles

ADGENIE helped BMW to create an ADGENIE enabled MPU which ran for 6 weeks on Auto Express

ADGENIE tested all of the profile targeting prior to the campaign going live to ensure the correct model and dealership would be shown to each registered user that visited the Auto Express site during the campaign

The Success

Using ADGENIE as the targeting ad format with this media owner led to the following increases in response rates:

a. 200% Increase in CTR